Full Service Brand + Marketing Agency
Based in New York metro area, our work spans the globe
Services
We are a hands-on small boutique agency. Big agency experience for all sized clients.
At Meridian Brand Strategy LLC, we are a specialized boutique brand strategy firm that delivers hands-on, bespoke partnership paired with the sophisticated, enterprise-grade expertise reserved for top-tier global clients. We serve businesses of every scale, from established industry leaders to emerging growth-focused ventures.
Our senior team brings over 25 years of specialized industry experience in strategic brand building, brand governance, creative storytelling, and full-cycle marketing activation. Our portfolio of global enterprise clients spans leading Fortune 1000 organizations, including Nestlé, GSK, Pfizer, Hewlett Packard, Mondelēz, Bank of America, Kraft, Microsoft, AMD, Disney, Western Union, Johnson & Johnson, Novartis, Syngenta, UPS, General Motors, Nissan, DuPont, Merck, The Blackstone Group, and ExxonMobil.
Departing from the profit-centric operating model of traditional large agencies, Meridian prioritizes long-term value creation and collaborative growth with entrepreneurial and scaling businesses. We deliver fully customized brand strategy, creative development, and go-to-market marketing solutions tailored to ambitious brands poised for expansion. We are proud to have empowered and accelerated the growth of a diverse roster of innovative brands, including Aptaris, Auros, Ion Grid, Mercatus, Avanzaro, MindStaq, LeadsRx, BrandMaker, Noosh, Thompson Development Co., Custom Show, ACES Magazine, DMC Publishing, Zoomifier, and Assetlink / SAS.
OUR SKILLS
Strategic Thinking
Whether we are developing a new tagline, product / service or company name, developing a new product idea or rollout, campaign, content marketing program, design solution, our work is research based and and strategic in nature. Every word, color, and pixel should have a purpose. We listen, test and learn and continually evolve our clients brands and marketing strategies.
Creativity
Creativity is our core strength across all of our design and copywriting and is rooted in strategy and customized for each situation and client. Our team has a history of successful development of logos, names, tag lines, content, websites, collateral, design systems, brand voice, scripts, videos, sales presentation and all aspects of 360° marketing touchpoint creation.
Digital Marketing
Digital marketing has become a big part of the overall marketing mix. We have partnered with a network of experts across SEO/SEM, web production, PPC, analytics, marketing attribution, digital customer engagement, presentation systems, and sales enablement. We have created partnerships with many innovators in this space that are now part of our arsenal.
Our Specialties
Brand Strategy and Positioning, Naming, Tagline Development, Logo Design, Design Systems and Guidelines, Collateral, Infographics, Presentations, Tradeshow Booths, Content Marketing, Photography and Graphic Imagery, Websites, Video, Launches, Stationery Systems, Technology Selection digital marketing, digital lead generation and analytics.
FOUNDER'S HISTORY
April 2004 - Present
Meridian Brand Strategy LLC
Founder / Creative + Strategy Director
April 2001 - April 2003
FutureBrand HyperMedia / McCann Ericsson + IPG
Managing Partner / Creative + Strategy Director
March 1996 - April 2001
HyperMedia Solutions
Founder, Creative Director, Strategy Director
June 1991 - March 1996
CLSM | The Coleman Group
Senior Package Designer and Corporate Identity Director
